Recently, Allisyn’s young daughter pointed to an illustration of Wonder Woman and said, “Look, Mommy! It’s you!”
Smart girl. Just like mom.
As president, Allisyn oversees day-to-day operations at Meers to ensure the agency is prepared to meet the growing needs of both clients and employees. She champions excellence across all areas of the agency and fosters cross-discipline integration.
Allisyn began her career with Barkley Evergreen & Partners as an Account Coordinator on Sonic. She progressively gained experience across channel strategy, planning and buying, and learned to understand the consumer along the way. She has worked across brands like 3M, Sprint and Owens-Illinois, delivering the right message to the right person at the right time to achieve the best results. She is an O’Toole Media Awards finalist, and has served as an adjunct professor for marketing classes at NYU and Washburn.
WHAT IS MOST IMPORTANT IN AN AGENCY/CLIENT PARTNERSHIP?
As a client, you’re putting your brand in an agency’s hands, so trust and chemistry are key to making that relationship great. More importantly, I think a willingness to blur the lines of that relationship is absolutely crucial. Agencies must step forward, look at things from the client’s perspective, and be prepared to solve difficult problems.
why IS DEFINING VALUE A CRUCIAL STEP BEFORE BEGINNING WORK WITH A CLIENT?
Before defining value with clients, it’s imperative for our staff to understand the value they bring when they walk through our doors each day. This gives them a sense of purpose and security, allowing them to bring their best game to the table every time.
By defining value for our clients, we focus on the outcomes and outputs of a client initiative rather than the individual steps we might take to achieve those business goals. Defining our value sets expectations and signifies our unwavering commitment to our clients’ success.