Sam Meers

Chief Executive Officer

Sam Meers

Curious. Dreamer. Persistent. Charismatic. Innovator. That’s the short list of words that have been used to describe Meers’ founder, Sam Meers. His extensive knowledge and experience in marketing and our categories provide his team and his clients the insight needed to deliver innovative solutions.

Sam brings more than 30 years of consumer and business-to-business success to everything he touches, including 17 years working specifically in the insurance category. He was named Urban Hero by the Downtown Council of Kansas City for the work he and his company have done to revitalize the city’s urban core. Sam serves on the Kansas City Board of Governors of the American Association of Advertising Agencies, is a Helzberg Entrepreneurial Mentoring Program Fellow, and a long-time supporter of Children’s Mercy Hospitals and Clinics.


a typical day at Meers

There’s an invisible thread that runs through each day at Meers. It can only be witnessed from the inside. It’s like an undercurrent combining a deep desire to do what is right for the client with questions that can only lead to amazing ideas. I get to see it every day, in every discipline. It’s fun to watch. People allowing insights and experience to guide their discussions, being respectful of all ideas, listening and responding in a manner that brings out the best in one another and the right solutions for our clients. It’s part of our culture, our DNA. I caught glimpses of it when I worked in other agencies, but I never found it to be as pervasive as it is at Meers. It’s just how we go about our day. It’s like breathing to us. It just comes naturally.


Why WE chose to specialize

If you have a broken leg, odds are good you’re not going to visit your family physician to have it set. You’re going to seek out an orthopedic surgeon. A specialist. Someone with years of experience. Someone who knows the subtleties of what to do, what not to do and what can go wrong. The same is true in our business. Meers had developed a specialty in health insurance over the past 17 years, but we had not acknowledged it or been intentional about our focus. Understanding the highly regulated financial services and insurance categories gives us a tremendous competitive advantage, gives prospective clients a reason to seek us out and provides our existing clients with extraordinary value. There are very few agencies in the nation with our experience, expertise or skillset. Specializing in financial services and insurance allows us to develop deep expertise in narrow categories. When we walk into a room, our clients know we know what we’re talking about. We’re speaking their language.


OUR lynchpin for success

Client/agency success comes down to candor and transparency. Things that start out poorly tend to end poorly, which is why the groundwork of establishing a candid, transparent relationship is imperative right from the start. Have the tough conversations early. Negotiate the contracts and financial agreements straight away so there’s no confusion later. Set expectations by outlining a Scope of Value long before you discuss a Scope of Work. Be sure both parties understand the value Meers is going to deliver and how we’re going to deliver it. Doing so will lay the foundation for a strong client/agency relationship. One that will weather the inevitable bumps along the journey.



Boulder embodies everything we want to be at Meers. She’s curious, warm, inviting, occasionally intense and fun. Boulder has lived at the agency since she was eight weeks old, so she’s woven into the culture of the company. Life and work are better with Boulder.